UJA Genesis  Mentors


Genesis is thrilled to have dedicated mentors that volunteer from out community. Here are some of our mentors. We are  grateful for their participation.

Here are some of the people that actually volunteered and were matched. 



Sam Mizrahi

Sam Mizrahi is currently the President of Mizrahi Developments, a private real estate development company. Mizrahi Developments is the first and only company in Canada to be licensed and ISO 9001 Certified for development and construction in both the residential and commercial development sector in Canada and is registered with Tarion and BILD. Sam is also the President of Northern Citadel Bancorp, a private company registered with the Financial Services Commission of Ontario (FSCO) as a Mortgage Investment Trust (MIT). Sam, an entrepreneur since 1987, has a mosaic of experiences as being the founder of many start-up companies including the transitioning from private to public markets, and has acted as President and CEO of a TSXV traded company in the retail sector. Sam is also a strong supporter of various charitable organizations and operates on multiple committees and boards for non-profits.

Arielle Loeb

Arielle Loeb is the Director of Brand Innovation and Planning for Fido at Rogers Communications. Prior to this, she led the premium beer portfolio at Labatt, which included Alexander Keith’s and Stella Artois. She spent over 14 years at various roles in marketing at General Mills, in Canada, the US as well as globally where she worked for Cereal Partners Worldwide, the global joint venture between General Mills and Nestle based in Switzerland. During her tenure at General Mills, she helped build much-loved brands such as Yoplait and Oatmeal Crisp. While at Cereal Partners Worldwide, she helped develop a global health and nutrition strategy for the company and launched multiple new products in various developed and emerging markets.
Arielle holds a MBA from Harvard Business School and a BA in French and American Studies from Amherst College.

James Pasternak

Councillor Pasternak is a 3rd generation Canadian who has always been very involved in social activism and pro Israel messaging. He has degrees from York University; the University of Western Ontario and the London School of Economics and Political Science. He was elected to the TDSB in 2006 and to Toronto City Council in 2010. James is married with 4 children.

Rachel Blumenfeld

Ms. Blumenfeld is partner at Miller Thomson. Her practice focuses in the areas of trusts and estates, tax law, and charities and not-for-profit law. Ms. Blumenfeld’s prior experience at a large life insurance company has given her a thorough understanding of her clients’ needs and she is able to offer quick and practical solutions when working with insurance and financial advisors and their clients on estate, retirement and tax planning matters. Ms. Blumenfeld is a regular contributor of articles to newsletters and other publications and participates in seminars on current legal issues within her areas of practice. She is the recipient of the Ontario Bar Association-Trust & Estate Section 2012 Hoffstein Book Award for leadership in the Trust and Estate Bar. Ms. Blumenfeld is committed to her community and is involved with several organizations including the York Region Community Foundation, the Society of Trust and Estate Practitioners and the Canadian Association of Gift Planners. She has Co-Chaired the 2012 & 2013 Step Canada National Conference.

Michael B. Soberman

Michael has been working in the Jewish Community for the past 16 years and is currently the Director of National Initiatives for the Next Generation at UIA Federations Canada. His portfolios include Leadership Development, Professional Certification Programs and Canada Israel Experience (CIE). Michael is the Canadian Director of the Masters of Arts in Jewish Professional Studies and an adjunct faculty member at Spertus Institute of Jewish Learning and Leadership. Michael is also a consultant for the iCenter based in Chicago and directs the Masters Concentration in Israel Education certificate program for seven major Universities offering programs in Jewish Education, Rabbinics and Jewish Communal Service.

Sam Ifergan

Sam Ifergan has over 15 years of entrepreneurial, technology and venture capital experience. As the leader of iGan Partners' team he is involved in evaluating new investment prospects, structuring transactions, and leading the firm's other efforts with respect to portfolio companies. Sam has been extensively involved in many of iGan’s businesses, often serving as CEO particularly in the early stages of each company's development. Prior to founding iGan, he founded and ran Hargan Ventures, a venture capital firm focused on early-stage investements. He also was strategy consultant with Mercer Management Consulting (now Oliver Wyman) where he advised Fortune 500 companies on corporate strategy. Sam has also held general management roles at NCR, where he led the deployment of enterprise-grade information technology systems. Sam holds a Bachelor of Electrical Engineering from McGill University and an MBA from the John Molson School of Business.

Ben Zifkin

Ben Zifkin is a repeat entrepreneur and best selling author of 'The Rise of The Craft Brand.”

He has spent the last 15 years helping some of the world’s largest organizations leverage technology to compete in business. Living and working in North America, Europe and Asia, he has become a trusted advisor to senior executives of Fortune 1000 companies.

Ben has built three organizations with successful exits and raised significant venture funding. His companies have been recognized as Top 3 Best New Startups, Top 20 Most Innovative Companies, Fast 50 – Companies to Watch and Hot 50 Fastest Growing Companies.

His most recent business, Hubba, is the fastest growing B2B network connecting brands and retailers. Through this network, Hubba is building out the world’s richest, most comprehensive data set of product information. Hubba is routinely recognized as one of the most powerful companies powering the next generation of commerce. Utilizing years of experience dealing with large organizations, Ben has focused his effort to shining a spotlight on amazing craft brands and their products.

Heavily involved with the technology community, Ben sits on the Board of Directors of Ladies Learning Code, an organization focused on increasing the digital literacy of women, and The Upside Foundation, a charity that works with startups to donate 1% of their equity in support of local communities. In addition, Ben advises HackerYou and Toronto’s MaRS Discovery District, and mentors at The Next 36 and Founder’s Institute.

A proud Canadian, Ben makes his home in Toronto with his wife and two children.