Our Board of Directors and Staff


Genesis Staff



Alana Kayfetz is the Director of Genesis: UJA Federation’s Center for Jewish Innovation. She holds a MA in Jewish Professional Services from Spertus College and an Honours BA in Women studies and Communications.  Alana has had a colorful career in young adult identity organizations having worked as a JCSC fellow at the University of Western Ontario and as the Executive Director of Hillel Ottawa.  Alana has had the privilege of working with Taglit- Israel Canada Israel Experience, UJA’s Community Connect as well as The Jewish Urban Meeting Place (JUMP). In recent years, she worked in the corporate realm gaining new skill-sets to re-enter the Jewish communal workforce. Alana’s extensive experience with the emerging adult demographic and Jewish non-profit landscape makes her a valuable asset to the Genesis family.  


Robin Gofine is Vice President, Strategic Planning and Engagement, UJA Federation of Greater Toronto. For the past 12 years her work has focused upon shaping and overseeing the implementation of big ideas that resonate with donors and the strategic goals of the organization. A recent focus has been working with a group of leaders and innovators through UJA to establish a Centre for Jewish Innovation as a new portal to community. Her portfolio also includes leadership development and organizational capacity building. She is trained as a lawyer and holds a Masters of Social Work. This year she graduated from the first graduating class of University of Waterloo’s Graduate Certificate Program in Social Innovation- one of thirty participants from across Canada.

Genesis Board of Directors


Chair: Cheryl Reicin


Cheryl Reicin is the practice leader of Torys’ Life Science and Technology Group, a cross border group in New York, Toronto and Calgary. She has the sole distinction of being ranked in international and national rankings as a leading lawyer in life sciences in both the US and Canada and has received numerous recognitions and awards, including most recently, LMG Life Science’s Finance & Transactional Lawyer of the Year, Canada’s Top 25 Women of Influence and Best Lawyer’s Toronto Lawyer of the Year.  As part of her practice she advises many for profits as well as non-for-profit entities, including start-ups and other entrepreneurial ventures. She is a trustee of The Hospital for Sickkids, a director of the national board of CIJA, a director of Artists4Israel, and an advisory board member of Health Technology Exchange (HTX) and the Institute for Aging. Ms. Reicin is a graduate of Columbia University and the Harvard Law School.

Committee Members:


Sam Ifergan has over 15 years of entrepreneurial, technology and venture capital experience. As the leader of iGan Partners’ team he is involved in evaluating new investment prospects, structuring transactions, and leading the firm’s other efforts with respect to portfolio companies. Sam has been extensively involved in many of iGan’s businesses, often serving as CEO particularly in the early stages of each company’s development. Prior to founding iGan, he founded and ran Hargan Ventures, a venture capital firm focused on early-stage investements. He also was strategy consultant with Mercer Management Consulting (now Oliver Wyman) where he advised Fortune 500 companies on corporate strategy. Sam has also held general management roles at NCR, where he led the deployment of enterprise-grade information technology systems. Sam holds a Bachelor of Electrical Engineering from McGill University and an MBA from the John Molson School of Business.

Sam Mizrahi is currently the President of Mizrahi Developments, a private real estate development company. Mizrahi Developments is the first and only company in Canada to be licensed and ISO 9001 Certified for development  and construction in both the residential and commercial development sector in Canada and is registered with Tarion and BILD. Sam is also the President of Northern Citadel Bancorp, a private company registered with the Financial Services Commission of Ontario (FSCO) as a Mortgage Investment Trust (MIT). Sam, an entrepreneur since 1987, has a mosaic of experiences as being the founder of many start-up companies including the transitioning from private to public markets, and has acted as President and CEO of a TSXV traded company in the retail sector. Sam is also a strong supporter of various charitable organizations and operates on multiple committees and boards for non-profits.


Jay Rosenzweig, the founding partner of Rosenzweig & Company, is an expert in designing, building and attracting world class team and boards for his clients. He consults to a wide range of public and private companies including large global corporations; emerging growth to mid-sized businesses; professional services firms; and private equity and venture capital firms. Prior to joining the search industry, Jay was in the field of law. Jay earned three degrees at McGill University: Philosophy (B.A.), Civil Law (B.C.L.), and Common Law (LL.B.). In addition, he completed Roger Fisher’s Negotiation Program at Harvard Law School. Jay is a Strategic Partner with Los Angeles based Hyperloop Transportation, the next quantum step in mobility: sustainable, safe and super-fast transportation for all humans and all parts of the world. Jay is on the Advisory Boards of New York based Turnstile Live, a single, unified technology platform for all live events; New York based Hooch, the first ever members-only cocktail app; Los Angeles based Rallysong, a place for artists and fans to rally for important causes; and Ignited Network, a start-up music accelerator based in Los Angeles. Jay is also a Limited Partner in Rothenberg Ventures, a leading Millennial venture firm based in San Francisco.

Jay is active in non-profit and community work. He is on the Board of Governors of Mount Sinai Hospital, where he is Co-Chair of the Breast Cancer Cabinet. He is on the Board of the Canadian Jewish Public Affairs Committee (CJPAC), where he Chairs the Fundraising Committee. He is on the Board of UJA Genesis Centre For Innovation, where he focuses on nurturing emerging initiatives, providing career mentorship, and supporting innovation.


Dan Hadad  is currently the CEO of Tempo Space, an online marketplace for temporary space rentals. With more than 10 years of experience working with youth, Dan brings a vast and diverse knowledge of young generations. Dan is a skilled communicator focused on creating transmedia storytelling with the goal of strategically engaging communities, both online and off. Dan holds degrees in Marketing, Journalism and Business Innovation. An agent of advocacy, innovation and change, with an aim to inform, educate and start conversations. Made in Israel, Assembled in Canada. Twitter: @hadaddna Linkedin: Dan Hadad




Kim Smiley is passionate about advancing causes and companies that marry profit with purpose.  For the past thirteen years, her work has focused on enriching the lives of vulnerable populations. Kim served in executive roles in fundraising, marketing and capacity building at UJA Federation of Greater Toronto, Habitat for Humanity Toronto, and the Montreal Holocaust Memorial Centre and Museum. In 2013, Kim debuted her social enterprise, Sapphô by Kim Smiley, at World MasterCard Fashion Week. Sapphô encourages local, marginalized women towards economic self-sufficiency with training, work experience and a living wage. In 2014, Kim launched The Empathy Effect, a 365-day social experiment to prove the infectious power of empathy. Kim is a graduate of McGill and Harvard University.


Immediate Past Director:

Alexandra Kuperman is passionate about turning good ideas into reality. While studying for her Bachelors of Environmental Studies at the University of Waterloo, she launched a non-profit organization called Shoresh. Starting this enterprise fueled her interest in learning about the best practices of non-profit management and resulted in her decision to pursue a Masters of Public Administration at New York University. Upon completion of her graduate studies, Alexandra worked as the Assistant Director of the Teva Learning Alliance (a leading American environmental education center). While at Teva she tripled the organization’s program reach and helped launch multiple new initiatives. Upon her return to Canada she continued her work in experiential education as a Project Leader for Katimavik in Ottawa. Now the Director of Operations at Macro Properties, Ms. Kuperman strives to improve the energy efficiency of properties located across Canada.